The Ethical Persuader

0 How to feel the line of being “too persuasive”?

Too persuasive is the moment you try to force a decision. Are you trying to push your product? Yourself? Your company? Can you feel when doing so that your audience is unhappy and often gives you a “leave us a brochure” or, even worse, “what rebate can you offer?”, or the beloved “we will call you back”. Being only rational makes you become too persuasive as you try to push elements that the decision maker […]

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0 How can I make any person agree/ get buy in on my opinion/offer?

If you can prove to your audience that you are the only one having understood what its frustration is, and if you position yourself as being unique, and if you prove the gain it will acquire there is a chance you will get to “YES”! Persuasion Strategies and Techniques will definitely not make you sell what they don’t want neither will it help you manipulate their brains. But it will help you sell more and […]

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0 The Opening of a Cold-Call | Whiteboard Wednesday

Jordan is definitely using persuasion at its best. But you still need to learn the Persuasion Strategies and Techniques [dn_wp_yt_youtube_source type=”101″ id=”VLp5tY2RZEI”] For more info visit www.happy-brains.com

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0 What does persuasion really mean when it comes to a customer journey?

If we stick to the definition of persuasion I gave above, persuasion is really about you doing the best job to demonstrate that you do understand the subconscious frustration in the customer’s brain and that you are the sole solution for the frustration removal. In the customer journey persuasion should be perceived as the ultimate simplification of the decision process.

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0 How can you link persuasion into action, i.e. that the customer acts and purchase your product?

Persuasion is a dangerous word! It can either mean you force the brain to reach a decision it doesn’t want to (which is very difficult and unethical) or, and this is the one I prefer, you try to demonstrate to that same brain that you understand its frustration and will be the only one removing it with a real gain. If you do the subconscious frustrations research properly, with physiological reaction analysis tools, and have […]

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