What factors affect decision making and how does this differ at conscious and unconscious levels?
If you keep trying to convince the rational part of the brain (the neo-cortex) to decide you will negatively impact the decision-making process, because you won’t be using the correct stimuli. For example, when the primal brain decides, it requires a tangible proof of what you can do to lower the pain of that decision (cost, loss of time, impact on career …) and guess what? If you stick to being rational the decision maker […]
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