THE ETHICAL PERSUADER
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June 16th to 18th
September 5th, to 7th
September 9th to 11th
September 12th to 14th
October 24th to 26th
November 12 to 14th
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Real Ethical Persuaders Make an Impact by talking to the decision maker in the brain!
And Driving their Decisions.
The real solution to become a great ethical persuader is to use the Persuasion Formula daily!
But the question that may be on your mind is:
How do I learn tto stop endless negotiations?
How can I get away from the naysayers and start driving the decisions I want?
Now, for the #1 Mistake people maken when expecting
Are you Ready?
They think that what people absolutely need to know, to make a decision, is a list of features and prices and any other rational argument.
You can have all the rational arguments you can and still not persuade!
Because the decision maker in the brain ISN'T the Rational Brain!
Don't get me wrong ... you may get the sale or the decision made but not without having to give away a rebate, a better price, a cheaper product, more testing time, more of your time ...
Selling rationally = Losing margin!
When I say Persuade, this doesn’t mean that you have to be a hypnotist or a NLP expert, neither a neuroscientist, you just need to know the Ethical Persuasion System.
This means that when you learn it, you will be a more advanced persuader than people who have been selling rationally for ages.
How do I know these techniques?
I have been a Certified Neuro-Marketing instructor for the past 6 years and have learned a lot about the decision process in the brain and helped numerous companies reach two digit growth. But more importantly I have spent a lot of time with people, just like you!
And being a human working with humans is what initiated the The Ethical Persuader System!
Now is the time to share this 7 Modules System with you!
So, what are you going to get in the Ethical Persuader Seminar?
Feeling as you are running like a hamster in a wheel while looking for clients? Getting the "I will call you back" or "let me think about it" cold shower too often? You will learn that this can be stopped and that you can drive the decisions you want once you know who your clients are down to their subconscious, to their primal brain!
Know who your clients are. The decision maker is a part of their brain, that brain is a person. You will learn how to identify that person. And this works for 1:1 situations as well as for 1:many ones.
Close faster. Learn which part of your market needs you now! As they need you they will buy from you fast!
Talk, meet more clients. When you know who your clients are, you know where to find them! .
Using rational arguments to drive a decision is the best way for you to waste resources. You will either have to give bigger rebates, more trial periods, etc... Why? Because the Primal Brain, the decision maker, isn't rational and when pushed to make a decision will need to feel a win! That win is your loss! The Persuasion Formula is the secret to drive decisions making the primal brain happy without losing your margin.
Simple. There are only three parameters to work on and you already have most of the tools in your hands without knowing it. Frustrations, WHY, Tribe.
Trigger the Decision Maker. With the Persuasion Formula you have the perfect tool to directly trigger the decision maker in your client's brain and help them reach the decisions they want.
Win and make them happy. As you help them remove their frustrations you will get the result you want while making them happy! This is what ethical persuasion is about! Helping people to get reach the best decision to remove their frustration while getting what you want!
Your WHY is the way to talk about yourself while keeping in touch with their self-centred Primal Brain. Your WHY is the tool to tell the story they will relate to and resonate with. Your WHY will also drive emotions - it has be proven that there is no decision without emotions - and trust.
They will want more from you. Resonating with you means that they connect at the primal level with you, they can relate to who you are and know you can help them. This makes them eager to get more from you.
70% buy from who they know, like and admire. When you have a WHY you become someone their brain knows and trusts, thus you attract more sales. By the way, you only have a 5% to 20% chance to sell to someone who doesn't trust you, or don't know you. What percentage do you prefer?
Strong list. People who resonate with your WHY are people who will keep following you. But they will also reciprocate, because your WHY is about sharing who you are with them. To thank you they will try to make you happy too, subconsciously! Humans being a social species they will tend to join your tribe.
The human species basic structure is the tribe. Your brain , their brain is configured to be part of tribes. You will learn to build your tribe, and become a trusted and respected leader your clients want to follow and get more from.
Clients become friends. You will discover that you can move from a "seller-client" basis of forced decision making, manipulation to a "friends" based relationship driven by respect and trust.
Grow the pleasure of sharing. Being a tribe leader brings you to enjoy sharing instead of sending out brochures and price lists that none ever wants to see. Learn how to nurture a persuasive and ethical tribe relationship.
Recurring sales. When you nurture your tribe their brains feel the need to reciprocate, to thank you for taking care of them. How? By buying from you!
Each time you give a presentation you expect a decision, the first one being for your audience to listen to you. Giving brain friendly presentations will help you capture their attention for the whole duration but will also teach you how to use your own brain to become an amazing public speaker. This is about the brain! Not shaky psychology.
Winning Presentations. Learn to fight "Powerpointitis", the most dangerous and spread disease in the business world. Build brain friendly and decision winning presentations.
Growing Reputation. Don't you hate to attend to these never ending meetings, listening to the most boring speakers in the world? Don't be one of them. Learn to be persuasive on any stage! Starting with your weekly meetings!
Getting Focus. "This is the first time ever I didn't invent a fake call to get out of the room", this is a real comment from one of my clients! Why because i got her to focus for ... 8 hours! Knowing that today's brain attention span is closer to ... 1 minute! You too can drive focus!
Don't you get that feeling that you don't win easily objections? That you have to go back to your usual rational list of arguments? People don't share easily and seem to take the control of the discussion? This is because you don't use the most powerful persuasion to you have and that their brain respects: your own primal brain!
Positive First Impression. "Never judge a book on its cover", well guess what? The brain does precisely that when you meet someone for the first time. Their brain will deconstruct you and rebuild you based on how their primal brain perceives you. Time to win the "first impression competition".
Drive to share. By being connected with their primal brain using the power of "trust" you will get them to open themselves and start being human again, no more being that "corporate/business" robot they think, wrongly, they are. Their brain will thank you for that.
From Naysayers to Yaysayers. Learn to convert the most negative form of decision maker into a tribe member by being "primal". This will also help you to let go when a naysayer will never be part of your tribe.
Ethical Persuasion is about being human and resonating with other human beings, but without the proper strategy for your company you will waste money and resources. Use the science of Ethical Persuasion to create/improve your offer and take them from a lead to a high end client.
Create More Sales. Learn how by using ethical persuasion and the proper strategy you can implement Dan Kennedy's saying "a buyer is a buyer is a buyer".
Cover your Marketing Costs. Did you know that the cost of acquisition of a client on the Internet (where people think it's the cheapest) is higher than €50? Learn to create the proper strategy to cover your marketing costs.
Recurring Revenue. Not only will you learn how to drive ethically your clients to buy more from you but also to buy on a recurring basis, giving you a safe strategy to generate income on a regular basis.
- You want people to be happy when you help them decide.
- You are always ready to learn and grow.
- You want to make recurring sales.
- You are tired of exhausting rebate and never-ending negotiations.
- You no more want to fight naysayer and prefer to convert them to yaysayers.
- Just want to close and don't care about people.
- You think you know everything and rational is the only way to go.
- You DON'T want to make recurring sales.
- You prefer to lose margin and resources during each closing.
- You enjoy being constantly under the pressure of Naysayers.
Help your friends become Ethical Persuaders: share this page with them
Frequently Asked Questions
You get the 2,5 Days seminar access with lunch and coffee breaks included.
The Ethical Persuader seminar is 2,5 days long. We run 2 entire days and one half day to close.
If the date of the seminar for the specific location isn't working for you, feel free to contact me to get a list of scheduled seminars in the near future.
No we don't but you can find all the information you need on travel dedicated websites.
By Credit Card or PayPal through the PayPal payment interface. If this option isn't available in your country click HERE to contact me so that we can organise a wire transfer.
You have to pay prior to the Seminar start as seats are limited to 20 people to keep the highest quality of interaction. Book your seat now, click on the button above.
If you have to cancel more than 10 days prior to the Seminar start date you will get fully refunded. Less than 10 days and more than 3 days prior to the seminar start we will only refund 50% of the total amount for the person cancelling. If you cancel less than 3 days prior to the Seminar start day there won't be any refund.
This is for the CEO tired of endless negotiations, for the Entrepreneur fighting negativity and naysayers, for the marketing person not being listened to but made responsible if nothing new happens, and for the sales person exhausted of running after leads not willing to buy. But this is also for every man and woman looking to be perceived as ethical and willing to help others reach the best decisions.
Yes you can book as many seats as you want. You can also share with your friends and collegaues this page to help them become an Ethical Persuader too.
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Disclaimer: each client testimonial that you see is based on what our clients tell us. We don't verify their financial statements, we take their word on it. Getting results in building a business is hard, and each of our clients works really hard to get results. We don't guarantee any results and you should know that building a business and investing in marketing is a risk.