READINGS

THE BOOKS YOU SHOULD READ


Brought to You by HAPPY BRAINS

I'd like to share with you the books that are the fundamentals for a good Ethical Persuasion. Many will give you scientific insights on how the brain works and runs decisions. Don't get scared by some of the concepts as most will relate to usable techniques.


Just click on the books' images or links to access the Amazon store and get your own copy.

PERSUASION

This section lists the books that are directly related to the art of the Persuasion Science.

Thomas

I am a married entrepreneur ... Get me out of here!

Thomas Trautmann

Definitely a must read when it comes to understand the fundamental principles of  persuasion. This is the book where the 6 rules of influence were listed.

Kahneman

Thinking Fast and Slow

Daniel Kahneman

For his work Daniel Kahneman got a Nobel Price in 2011. He developed the System 1 vs. System 2 concept demonstrating the decision process. A dense book that will teach you what you need to know about the decision process.

Damasio

Descarte's Error

Antonio Damasio

This is, once more a must! For those of you who heard that you need an emotion to sell, you may be close to the truth but so fr from the real solution. Antonio's book is the key! 

cialdini

Influence : The Psychology of Persuasion

Robert Cialdini

Definitely a must read when it comes to understand the fundamental principles of  persuasion. This is the book where the 6 rules of influence were listed.

ariely

Predictably Irrational

Dan Ariely

No, you don't make any rational decision! Forget about you being a pure rational being. All your decisions are based on a specific part of your brain, and that's not the rational one! Discover with the help of amazing experiments how it works.

renvoise

The Persuasion Code

Patrick Renvoisé & Christophe Morin

Written by my friends Patrick Renvoisé and Christophe Morin who initiated years ago the NeuroMarketing concept. This is the latest version ,of their work and their second book.

MARKETING

Sometimes it's good to come back to basics and remember how the techniques work.

sinek

Start with Why

Simon Sinek

The golden circle is the concept that made Simon Sinek famous. Learn how you will be successful when you start with the WHY and why starting with the WHAT will be your doom.

linstrom

Buyology : Truth and Lies about why we buy

Martin Lindstrom

I love this book and the insights on brands and brains. You should read it and get inspired by it. Can you shatter your brand ?

brunson

Expert Secrets : the Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Russell Brunson

This one of the three books from Russell you have to read! You will often hear me talk about the tribe, guess what? This is where you see how to use a tribe.

Copyright 2020 Happy Brains - Dr. Thomas Trautmann

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