READINGS
THE BOOKS YOU SHOULD READ
Brought to You by HAPPY BRAINS
I'd like to share with you the books that are the fundamentals for a good Ethical Persuasion. Many will give you scientific insights on how the brain works and runs decisions. Don't get scared by some of the concepts as most will relate to usable techniques.
Just click on the books' images or links to access the Amazon store and get your own copy.
ETHICAL PERSUASION
This section lists the books that are directly related to the art of the Persuasion Science.
The Ethical Persuader - Get More !
Learn to drive ethically the decisions your want while they ùake the decision they need with The Ethical Persuader System 7 Steps.
I am a married entrepreneur ... Get me out of here!
Definitely a must read when it comes to understand the fundamental principles of persuasion. This is the book where the 6 rules of influence were listed.
For his work Daniel Kahneman got a Nobel Price in 2011. He developed the System 1 vs. System 2 concept demonstrating the decision process. A dense book that will teach you what you need to know about the decision process.
This is, once more a must! For those of you who heard that you need an emotion to sell, you may be close to the truth but so fr from the real solution. Antonio's book is the key!
Influence : The Psychology of Persuasion
Definitely a must read when it comes to understand the fundamental principles of persuasion. This is the book where the 6 rules of influence were listed.
No, you don't make any rational decision! Forget about you being a pure rational being. All your decisions are based on a specific part of your brain, and that's not the rational one! Discover with the help of amazing experiments how it works.
Patrick Renvoisé & Christophe Morin
Written by my friends Patrick Renvoisé and Christophe Morin who initiated years ago the NeuroMarketing concept. This is the latest version ,of their work and their second book.
MARKETING
Sometimes it's good to come back to basics and remember how the techniques work.
The golden circle is the concept that made Simon Sinek famous. Learn how you will be successful when you start with the WHY and why starting with the WHAT will be your doom.
Buyology : Truth and Lies about why we buy
I love this book and the insights on brands and brains. You should read it and get inspired by it. Can you shatter your brand ?
This one of the three books from Russell you have to read! You will often hear me talk about the tribe, guess what? This is where you see how to use a tribe.
Copyright 2020 Happy Brains - Dr. Thomas Trautmann
