What Aristotle and Joshua Bell can teach us about persuasion
Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.
Learn more about Ethical Persuasion in “The Ethical Persuader – Get More!” book..