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The Visual Impact Analysis
This extremely powerful tool will tell you precisely how your media is impacting the brain of your audience during the persuasion process. Your analysis is made of:
- A Heatmap showing you with a simple colour code which part of the media has the highest impact of the brain. The more focused the better.
- An Opacity picture showing you only the parts having an impact. Don't get over excited if your whole page is still there! The brain hates to decide. You should make things simple.
- A Gazeplot showing you where the eyes will go and for how long in the first seconds. This isn't an eye tracking! The more complex the gazeplot, the less efficient the persuasion.
Start from your media
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© 2019 Dr. Thomas Trautmann - Happy Brains