professional persuasion – Happy Brains

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Unlocking Success: The Power of Ethical Persuasion in Decision-Making

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In our pursuit of success, the ability to influence and persuade others plays a crucial role. It is essential to harness this power ethically, with integrity and respect for others. Ethical persuasion is not only a moral imperative, but it also yields long-term benefits by fostering trust, collaboration, and positive relationships. Let’s explore the power of ethical persuasion in decision-making, diving into the brain processes involved and highlighting why helping others make decisions ethically is not only the right thing to do but also an efficient approach.

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100.000 years ago…

What happened 100.000 years ago in your decision process? In your client’s decision process? In your colleagues decision process? Nothing because you weren’t alive? Wrong! Don’t worry this isn’t about some esoteric reincarnation stuff. It’s just about your brain and their brains. How comes? Let’s make this simple and clear : the part of your brain making all the decisions – it has been scientifically demonstrated – hasn’t evolved and is still running the same […]

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What is Persuasion?

Among the definitions you can find on the web here is the Wikipedia one for Persuasion: Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or […]

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