personal persuasion – Happy Brains

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Lessons from History: Two Fundamental Decision Mistakes Driven by the Primal Brain

Human history is filled with examples of decisions that have shaped the course of societies and civilisations. However, not all decisions have been driven by rational thinking and logical analysis. In this blog article, we will explore two historical instances where fundamental decision mistakes were made due to the dominance of the primal brain over the rational brain. By understanding these mistakes, we can learn valuable lessons about the importance of critical thinking and the […]

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Unlocking Success: The Power of Ethical Persuasion in Decision-Making

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In our pursuit of success, the ability to influence and persuade others plays a crucial role. It is essential to harness this power ethically, with integrity and respect for others. Ethical persuasion is not only a moral imperative, but it also yields long-term benefits by fostering trust, collaboration, and positive relationships. Let’s explore the power of ethical persuasion in decision-making, diving into the brain processes involved and highlighting why helping others make decisions ethically is not only the right thing to do but also an efficient approach.

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What is Persuasion?

Among the definitions you can find on the web here is the Wikipedia one for Persuasion: Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or […]

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