perfect persuasion – Happy Brains

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100.000 years ago…

What happened 100.000 years ago in your decision process? In your client’s decision process? In your colleagues decision process? Nothing because you weren’t alive? Wrong! Don’t worry this isn’t about some esoteric reincarnation stuff. It’s just about your brain and their brains. How comes? Let’s make this simple and clear : the part of your brain making all the decisions – it has been scientifically demonstrated – hasn’t evolved and is still running the same […]

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What is Persuasion?

Among the definitions you can find on the web here is the Wikipedia one for Persuasion: Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person’s (or a group’s) attitude or behavior toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or […]

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