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Lessons from History: Two Fundamental Decision Mistakes Driven by the Primal Brain

Human history is filled with examples of decisions that have shaped the course of societies and civilisations. However, not all decisions have been driven by rational thinking and logical analysis. In this blog article, we will explore two historical instances where fundamental decision mistakes were made due to the dominance of the primal brain over the rational brain. By understanding these mistakes, we can learn valuable lessons about the importance of critical thinking and the […]

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Mastering Lead Generation: Strategic Decision-Making for Business Growth

In the fast-paced world of business, mastering lead generation is crucial for driving growth and achieving long-term success. Effective decision-making plays a pivotal role in creating successful lead generation strategies. In this blog post, we will explore the art of strategic decision-making in lead generation and delve into the fascinating world of brain processes that influence our choices. By understanding these processes and implementing proven strategies, entrepreneurs and business owners can generate more leads, nurture customer relationships, and propel their businesses towards sustainable growth.

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100.000 years ago…

What happened 100.000 years ago in your decision process? In your client’s decision process? In your colleagues decision process? Nothing because you weren’t alive? Wrong! Don’t worry this isn’t about some esoteric reincarnation stuff. It’s just about your brain and their brains. How comes? Let’s make this simple and clear : the part of your brain making all the decisions – it has been scientifically demonstrated – hasn’t evolved and is still running the same […]

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