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Get Started With Your Online Secret Persuasion Formula Course

Persuasion is an art. It's not about influencing, coercing, manipulating others. It's all about you driving the decisions you want while they make the decisions they need. The are 4 parameters, extracted from the latest Brain Science that you need to maximise to Get More!

Let me be clear: if you prefer to manipulate and get people to do as you want without expecting them to come back or without caring about your reputation then you can move on as this isn't for you. If for you closing the sale is more important than helping people out, if selling at any cost is worth more to you than your margin, then this isn't for you.

BUT ! If YOU want to Persuade Ethically your clients, and still be yourself without being called manipulative then this is the most important presentation you will read.

Watch the video to learn more about the Secret Persuasion Formula

It has been scientifically   proven less than 20 years ago that none makes rational decisions!

If you keep being  rational in your persuasion :

  • You will be perceived as "salesy" and "pushy".
  • Your reputation will go down the drain.
  • You will have to give up margin and ressources.
  • You will never convert the "naysayers".

The Decision Maker in the brain ISN'T Rational!

Don't get me wrong ... you may get the sale or the decision made but not without having to give away a rebate, a better price, a cheaper product, more testing time, more of your time ...

Sellin rationally = Losing Margin

By now, you know that Ethical Persuasion is really about triggering the Primal Brain (so when I say trigger I mean PERSUADE)

When I say Persuade, this doesn’t mean that you have to be a hypnotist or a NLP expert, neither a neuroscientist, you just need to know the Persuasion Formula.

This means that when you learn it, you will be a more advanced ethical persuader than people who have been selling rationally for ages. 

How do I know these techniques?

I have been a Certified Neuro-Marketing instructor for the past 6 years and have learned a lot about the decision process in the brain and helped numerous companies reach two digit growth. But more importantly I have spent a lot of time with people, just like you!

And being a human working with humans is what initiated the Persuasion Formula!

What are YOU Going to Get In The Course?

This unique online course will bring you THREE fundamental tools:


The TRUTH about their Frustrations

You may think that, as you were told, that what drives your clients' decisions are their Desires, their Wishes or even their Wants. Don't worry, it's not just you, 97% think the same, because your were told to sell rationally! Well the hard scientific, and proven without any reasonable doubt fact is that the ONLY THING DRIVING DECISIONS in the human brain are ... subconscious FRUSTRATIONS

  • Drive the Decision. Knowing precisely what their Frustrations are will help you to have a direct access to the decision maker in their brain.
  • They will love you. At the Primal level of course! Yes that part of the brain will notice that you are the only one not pushing a rational decision, that you made the effort to find out the frustrations and are ready to help remove them! 
  • Get ahead of the competition. howing to the Primal Brain that you know and understand the Frustration will get you far ahead of your competitors.


How to Build Your TRIBE

Your WHY is, as you know now, the way to talk about yourself while keeping in touch with their self-centred Primal Brain. Your WHY is the tool to tell the story they will relate to and resonate with. Your WHY will also drive emotions - it has be proven that there is no decision without emotions - and trust.

  • They will want more from you. Resonating with you means that they connect at the primal level with you, they can relate to who you are and know you can help them. This makes them eager to get more from you.
  • 70% buy from who they know, like and admire. When you have a WHY you become someone their brain knows and trusts, thus you attract more sales. By the way, you only have a 5% to 20% chance to sell to someone who doesn't trust you, or don't know you. What percentage do you prefer?
  • Strong list. People who resonate with your WHY are people who will keep following you. But they will also reciprocate, because your WHY is about sharing who you are with them. To thank you they will try to make you happy too, subconsciously! Humans being a social species they will tend to join your tribe.


How to Eliminate Bad Reputation and Persuade Ethically

The three components of the Persuasion Formula are : their Frustrations, your WHY, your Tribe. When you maximize all three you get the ultimate tool for ethical persuasion. 

  • Simple. There are only three parameters to work on and you already have most of the tools in your hands without knowing it. Frustrations, WHY, Tribe.
  • Trigger the Decision Maker. With the Persuasion Formula you have the perfect tool to directly trigger the decision maker in your client's brain and help them reach the decisions they want. 
  • Win and make them happy. As you help them remove their frustrations you will get the result you want while making them happy! This is what ethical persuasion is about! Helping people to get reach the best decision to remove their frustration while getting what you want!

Here is what To Do Next

Order Now To Get Instant Access. You will receive an email with your login details to your personal  membership space.


€997 NOW : €97


Here’s what people are saying about the course



I strongly advise you to use Thomas' coaching to help you grow your business! His explanations are clear, precise and often made tangible through examples helping us to better understand towards which strategy we should go. His knowledge of NeuroMarketing - the Science of Persuasion - is also very helpful when looking to attract more clients and grow your revenue on the Internet. Thomas adapts to your business and your needs, offering you a personalised coaching. I am using his teaching daily and can see the positive results! I strongly advise you to get in touch with him!

Maéva. M.

Event Manager

I recently had the pleasure of working with Thomas. He was the keynote speaker at a large scale event that I was producing. I found Thomas to be professional throughout. His knowledge on the topics which he was speaking about was vast and his passion for the subject matter was infectious. The feedback from the audience was extremely positive and I would certainly recommend Thomas in this capacity.

Andy. V.


I was lucky to attend Attention-London conference by emarketer to meet one of the best featured speakers Dr Thomas Trautmann.
Through his awesome presentation, and his charismatic presence on stage, Thomas perfectly connected with the audience, captured their attention and convinced them to apply this scientifically proven approach in sales and marketing.

Carole. H.

Here is a Bonus for You!

As a member of the Persuasion Formula Training you get a One Hour FREE coaching call with me.
During that call we will talk about your Vision, your Ethical Persuasion Challenges and set a plan to become to the Ethical Persuader.

This call is a unique opportunity and won't be available for a long time as my agenda is already pretty busy, but I want to make sure you have all the tools you need to become an Ethical Persuader!

You are fully protected by our 100% Satisfaction-Guarantee.

My Guarantee:

If you aren't happy with everything I share with you or my team members’ guidance and instructions,

you have 14 days to get your money back.

Frequently asked questions

Is Persuasion Really Ethical?

Persuasion, when used as Ethical Persuasion is ... ethical. Persuasion is the most positive word among, manipulation, influence, coercion etc... Like any powerful tool Ethical Persuasion has to be used wisely, as this course will teach you.

What Type of Results can I Expect?

Results vary with each idividual, as Ethical Persuasion is made for and used by human beings. If you really act and work to implement the Ethical Persuasion Formula you will quickly see results for yourself and also for your company. Clients usually see two digit growths on measurable results.

Can the Formula Be Automated?

Ethical Persuasion is about connecting human brains to drive decisions and make decisions. You have to learn and practice to see real results happening No I.A system can, at the moment, emulate human emotions, physiological signals etc... This is made for humans who want to Get More! and resonate with other human beings on a recuring basis.

What About NeuroMarketing?

NeuroMarketing is  the science used to grow your sales, marketing and strategy using brains science. Ethical Persuasion does the same while at the same time giving you the tools for your every day life, not just the work part.

Copyright (C) 2020 Dr. Thomas Trautmann - Happy Brains. All Rights Reserved

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Disclaimer: each client testimonial that you see is based on what our clients tell us. We don't verify their financial statements, we take their word on it. Getting results in building a business is hard, and each of our clients works really hard to get results. We don't guarantee any results and you should know that building a business and investing in marketing is a risk.

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