Of course, there is a risk if you don’t follow the rules! If you try to force something “down their throat” the customer’s primal brain will identify it. Which explains why it will get you rejected.
To implement properly Persuasion Strategies and Techniques you will also need to perfectly target your audience! As you want to reach the decision maker in the brain you need to know with the highest precision where that brain is located!
The beauty of Persuasion Strategies and Techniques is that you have to put the customer (aka. A human being) in the focus of your work. If you try to trigger the decision maker in the brain with the wrong signals or can’t demonstrate the real gain …. You may close a sell once but don’t expect more.
Here is a little exercise for you: can you explain to a two-year-old child in 7 seconds what you are doing, or what your company is doing, or what your product/service/solution is about? No?
The primal brain is a bit like a two- year-old child’s brain (lives in the immediate experience – 7 seconds and can’t rationalize).