Of course!
If you still keep thinking that every decision is made the rational way you can’t have it work in both B2B and B2C.
Persuasion Strategies and Techniques are targeting the brain! And the brain is in the head of the decision makers! In B2C you will often target a group, made of people with the same profiles, experiencing the same subconscious frustrations. But you will have to be very sharp about your segmentation as, for example, different age groups may experience different frustrations in regard to your Product/service/solution.
In B2B you require a decision from a company. STOP!
Of course not! You require a decision of a group of brains with specific frustrations very often overlapping each other.
