How do you make sure people understand that persuasion is not handling; but it is all about sharp and deep comprehension /empathy? – Happy Brains

How do you make sure people understand that persuasion is not handling; but it is all about sharp and deep comprehension /empathy?

The decision maker in the brain is the primal brain. One of its major roles is our survival. As such it will “smell a rat” if you try to force a decision. But if you persuade it by demonstrating through a targeted communication that you understand its subconscious frustrations and will remove these, it will enjoy making a decision.

The more you help the decision process the more you will show a deep comprehension and be naturally empathic.

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