You need to provide that sales person with the right tools.
- – The clients’ subconscious frustrations
- – Your unique position
- – The proofs of gain
- – The media, pitch, presentations, props etc. targeting the decision maker in the brain
- – And last but not least have that person trained! Because moving from the empirical, rational way to the efficient Persuasion Strategies and Techniques way requires training, practice and effort.