How Ads (and People) Persuade You
If you can recognize when you’re being persuaded, it’s a lot easier to make sure your opinions are actually your own. You can also help other people make the right decisions. In fact you should always drive the decisions you want from them, while they make the decisions they need. This is called Ethical Persuasion.
You can learn all you need to know in the book : “The Ethical Persuader – get More!“