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The book to  Get More!

Money, Success, Followers ...

Inject some Brain Science into your Toolkit : Learn the SECRETS of the ETHICAL PERSUADER FORMULA

If you want to get more in both your professional and personal life this is the most important letter you'll ever read!

Now, if you are thinking… yeah right. Most important book for my professional and personal life?  

I’ve heard it all before. What makes this different?


Because this is the first and only book you will read that is using the latest Neuro Science compiled for you

 in truly actionable & understandable tips and tools.

This stuff really works!

Whether you are at the top of your game or need some improvements,

injecting some science into your thinking and your approach - is the Game Changer you need!

It's Here! 


New Game Changing 


"Get More!

Money, Success, Followers ..."

For the first time, you will be able to have the knowledge, insights and tools 

that I’ve spent years studying, researching and personally creating.  

The science, methods and its real life applications have been carefully curated so you can start changing your life today.  

The Ethical Persuader System is now here!

This 7 step system will help you Get More in the most Ethical way!

Backed by brain science, converted in usable and actionable techniques & strategies, you now have the power to Get More . 

Whether you are in Sales, Marketing, PR, Operations, Digital, Creative, R&D… for someone else’s company or your own…

this is the book that will change the game for you forever

Now €17

PDF Format

The book teaches you the 7 steps of the

Ethical Persuader System:

#1 - The Optimal Client Strategy - How to grow while working only with the right people

Did you know that 60% of your market doesn't care about you? 60% will never buy from you, and, if they do, they will kill your margin! Target the 2% who need you now, and who will reach the decision to buy from you in 11 seconds.

#2 - The Ethical Persuasion Fomula - How to eliminate manipulation and lies and use science to your benefit

Learn the four parameters driving Ethical Persuasion and how to maximise these to drive the decisions you want while your customers make the decision they need!

#3 - The "WHY" Creator - How to eliminate the long rational boring BlahBlahBlah Sales Pitch

Driving decisions is a human act and requires that people resonate with you. This is only possible if there is a good reason for them to believe, a "Why”.  A "Why" you do what you do! Learn how to drive their brains to connect with what you want them to.

#4 - The Tribe Builder - The truth about the most successful brands

Human beings are hard wired to live in tribes. We couldn't have survived as long as we have without this societal structure. Our brains are wired to follow the one we see as the leader. Discover how you can become a true leader, and get more and more and more!

#5 - The Brain Friendly Speaker - Never be scared to speak in front of people

You want to get more? Well, you will have to talk to people! Most of us are afraid to speak in front of people. No worries, I got you covered on here.  You will learn how to lose that fear,  using science, to become a great speaker. From a small meeting to a big conference – No sweat. You’ve got this now!

#6 - The Primal Selling - Not talking about what you sell ... sells more!

The only way to sell more - and save, or even increase your margins, is to stop acting rationally! Yup. I said it.  You will see.  When you use the Primal Selling Technique you will sell more and increase your margins. 

#7 - The Value Ladder Strategy - What to do if you can't grow your business

To get your business cruising in the fast lane, discover how to create offers that will strategically drive your customers’ brains to want more from you while covering your cost.

Other cool stuff to use to your benefit:

- Get to know and tap into the power of the primal brain.  We are all looking for a solution to a subconscious frustration and you will be able to find & solve for that frustration.

.- You will learn that the key driver to the decision making process is: emotion! But not just one emotion - there is no decision making without an emotional variation.

- You will be able to go down to the most human level and stop “selling”.  From now on you will create emotional relationships and triggers and make them feel something.

- The Brain uses 25% of all the body’s energy behind the stomach which uses the most. So it is going to try to conserve energy and make any decision as easily as possible. And you will know to optimise that decision process to your advantage.

- Master public speaking.  Your words are only 7% of your message’s impact. 38% comes from your voice and 55% from your body

- Brains like images. The Brain uses stories and metaphors to memorise information. You will, from now on, always tell impactful stories.

- Personal stories are 65% of what you talk about in a day. Create the ones that drive the decision process.

Carole. H.


I was lucky to attend Attention-London conference by emarketer to meet one of the best featured speakers Dr Thomas Trautmann.
Through his awesome presentation, and his charismatic presence on stage, Thomas perfectly connected with the audience, captured their attention and convinced them to apply this scientifically proven approach in sales and marketing.

Maéva. M.


I strongly advise you to use Thomas' coaching to help you grow your business! His explanations are clear, precise and often made tangible through examples helping us to better understand towards which strategy we should go. His knowledge of NeuroMarketing - the Science of Persuasion - is also very helpful when looking to attract more clients and grow your revenue on the Internet. Thomas adapts to your business and your needs, offering you a personalised coaching. I am using his teaching daily and can see the positive results! I strongly advise you to get in touch with him!

Andy. V.

Event Manager

I recently had the pleasure of working with Thomas. He was the keynote speaker at a large scale event that I was producing. I found Thomas to be professional throughout. His knowledge on the topics which he was speaking about was vast and his passion for the subject matter was infectious. The feedback from the audience was extremely positive and I would certainly recommend Thomas in this capacity.

Maud. F.

Data Planner

Forget everything you know or think you know about your listening skills, attention to another or relationship (professional and personal). The meeting with Thomas and his Persuasion expertise, following one of his publications (and a very good intuition), marked my approach to listen, and literally embrace the issues of other speakers. It is not at all a matter of "take control" or manipulate others.

Featured on :

Yes, this is a lot of content in one book as you get:

  • A clear understanding of how every brain makes decisions
  • The solution to drive all the decisions you want people to make, ethically
  • Communicate directly with the decision maker in the brain
  • How to authentically resonate with people
  • The Ethical Persuasion Formula
  • What you have to do to build a tribe of raving fans who want to buy more and more
  • The solution to actually enjoy and thrive speaking in public and get more in return
  • Create a product & pricing strategy to drive the decision to choose you/to buy from you
  • Get the tools to transform your professional AND your private life
  • How to no longer lose margin and be more profitable
  • The best techniques to create a social media profile that drives more connections
  • Create brain friendly video content that engages your target 
  • Use a bit of science to be better at whatever you do or want to do.  Geeky is sheik

Here is what to do next ...

Grab your PDF copy of the Book by clicking on the button bellow. 

Once you have it you can start the reading and implement the

ETHICAL PERSUADER SYSTEM's 7 steps using the included exercises.

Now €17

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