Dubai July 16-18, 2019

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There is a new kind of Ethical Persuasion Leader in the world today
and that's you!

The Ethical Persuader Seminar is the ultimate event for any Ethical Persuader!
Based on the latest Brain Science it gives you direct access to the decision maker in the brain, allowing you to drive the decisions you want while they take the decisions they want!



It has been scientifically proven less than 20 years ago that
none makes rational decisions!

If you keep being  rational in your persuasion ...

  • You will be perceived as "salesy" and "pushy".
  • Your reputation is going down the drain.
  • You will have to give up margin and ressources.
  • You will never convert the "naysayers".

Real Ethical Persuaders Make an Impact by talking to the decision maker in the brain
And Driving their Decisions.

The real solution to become a great ethical persuader is to use the Persuasion Formula daily!


But the question that may be on your mind is:

How do I learn tto stop endless negotiations?


How can I get away from the naysayers and start driving the decisions I want?

Now, for the #1 Mistake people maken when expecting


Are you Ready?

They think that what people absolutely need to know, to make a decision, is a list of features and prices and any other rational argument.

You can have all the rational arguments you can and still not persuade!

Because the decision maker in the brain ISN'T the Rational Brain!

Don't get me wrong ... you may get the sale or the decision made but not without having to give away a rebate, a better price, a cheaper product, more testing time, more of your time ...

Selling rationally = Losing margin!

You MUST use Ethical Persuasion to trigger the Decision Maker in the Brain!

Thomas Trautmann

By now, you know that Ethical Persuasion is really about triggering the Primal Brain (so when I say trigger I mean PERSUADE)

When I say Persuade, this doesn’t mean that you have to be a hypnotist or a NLP expert, neither a neuroscientist, you just need to know the Ethical Persuasion System.

This means that when you learn it, you will be a more advanced persuader than people who have been selling rationally for ages. 

How do I know these techniques?

I have been a Certified Neuro-Marketing instructor for the past 6 years and have learned a lot about the decision process in the brain and helped numerous companies reach two digit growth. But more importantly I have spent a lot of time with people, just like you!

And being a human working with humans is what initiated the The Ethical Persuader System!

Now is the time to share this 7 Modules System with you!

So, what are you going to get in the Ethical Persuader Seminar?

Module #1
The Optimal 
Client Strategy

Feeling as you are running like a hamster in a wheel while looking for clients? Getting the "I will call you back" or "let me think about it" cold shower too often? You will learn that this can be stopped and that you can drive the decisions you want once you know who your clients are down to their subconscious, to their primal brain!

Know who your clients are. The decision maker is a part of their brain, that brain is a person. You will learn how to identify that person. And this works for 1:1 situations as well as for 1:many ones.

Close faster. Learn which part of your market needs you now! As they need you they will buy from you fast!

Talk, meet more clients. When you know who your clients are, you know where to find them! .

Module #2
The Persuasion Formula

Using rational arguments to drive a decision is the best way for you to waste resources. You will either have to give bigger rebates, more trial periods, etc... Why? Because the Primal Brain, the decision maker, isn't rational and when pushed to make a decision will need to feel a win! That win is your loss! The Persuasion Formula is the secret to drive decisions making the primal brain happy without losing your margin.

Simple. There are only three parameters to work on and you already have most of the tools in your hands without knowing it. Frustrations, WHY, Tribe.

Trigger the Decision Maker. With the Persuasion Formula you have the perfect tool to directly trigger the decision maker in your client's brain and help them reach the decisions they want. 

Win and make them happy. As you help them remove their frustrations you will get the result you want while making them happy! This is what ethical persuasion is about! Helping people to get reach the best decision to remove their frustration while getting what you want!

Module #3
The WHY Creator

Your WHY is the way to talk about yourself while keeping in touch with their self-centred Primal Brain. Your WHY is the tool to tell the story they will relate to and resonate with. Your WHY will also drive emotions - it has be proven that there is no decision without emotions - and trust.

They will want more from you. Resonating with you means that they connect at the primal level with you, they can relate to who you are and know you can help them. This makes them eager to get more from you.

70% buy from who they know, like and admire. When you have a WHY you become someone their brain knows and trusts, thus you attract more sales. By the way, you only have a 5% to 20% chance to sell to someone who doesn't trust you, or don't know you. What percentage do you prefer?

Strong list. People who resonate with your WHY are people who will keep following you. But they will also reciprocate, because your WHY is about sharing who you are with them. To thank you they will try to make you happy too, subconsciously! Humans being a social species they will tend to join your tribe.

Module #4
The Tribe Builder

The human species basic structure is the tribe. Your brain , their brain is configured to be part of tribes. You will learn to build your tribe, and become a trusted and respected leader your clients want to follow and get more from.

Clients become friends. You will discover that you can move from a "seller-client" basis of forced decision making, manipulation to a "friends" based relationship driven by respect and trust.

Grow the pleasure of sharing. Being a tribe leader brings you to enjoy sharing instead of sending out brochures and price lists that none ever wants to see. Learn how to nurture a persuasive and ethical tribe relationship.

Recurring sales. When you nurture your tribe their brains feel the need to reciprocate, to thank you for taking care of them. How? By buying from you!

Module #5
The Brain Friendly Speaker Toolbox

Each time you give a presentation you expect a decision, the first one being for your audience to listen to you. Giving brain friendly presentations will help you capture their attention for the whole duration but will also teach you how to use your own brain to become an amazing public speaker. This is about the brain! Not shaky psychology.

Winning Presentations. Learn to fight "Powerpointitis", the most dangerous and spread disease in the business world. Build brain friendly and decision winning presentations.

Growing Reputation. Don't you hate to attend to these never ending meetings, listening to the most boring speakers in the world? Don't be one of them. Learn to be persuasive on any stage! Starting with your weekly meetings! 

Getting  Focus. "This is the first time ever I didn't invent a fake call to get out of the room", this is a real comment from one of my clients! Why because i got her to focus for ... 8 hours! Knowing that today's brain attention span is closer to ... 1 minute! You too can drive focus! 

Module #6
Primal Selling

Don't you get that feeling that you don't win easily objections? That you have to go back to your usual rational list of arguments? People don't share easily and seem to take the control of the discussion? This is because you don't use the most powerful persuasion to you have and that their brain respects: your own primal brain!

Positive First Impression. "Never judge a book on its cover", well guess what? The brain does precisely that when you meet someone for the first time. Their brain will deconstruct you and rebuild you based on how their primal brain perceives you. Time to win the "first impression competition".

Drive to share. By being connected with their primal brain using the power of "trust" you will get them to open themselves and start being human again, no more being that "corporate/business" robot they think, wrongly, they are. Their brain will thank you for that.

From Naysayers to Yaysayers. Learn to convert the most negative form of decision maker into a tribe member by being "primal". This will also help you to let go when a naysayer will never be part of your tribe.

Module #7
The Value Ladder Strategy

Ethical Persuasion is about being human and resonating with other human beings, but without the proper strategy for your company you will waste money and resources. Use the science of Ethical Persuasion to create/improve your offer and take them from a lead to a high end client.

Create More Sales. Learn how by using ethical persuasion and the proper strategy you can implement Dan Kennedy's saying "a buyer is a buyer is a buyer".

Cover your Marketing Costs. Did you know that the cost of acquisition of a client on the Internet (where people think it's the cheapest) is higher than €50? Learn to create the proper strategy to cover your marketing costs. 

Recurring Revenue. Not only will you learn how to drive ethically your clients to buy more from you but also to buy on a recurring basis, giving you a safe strategy to generate income on a regular basis.


Order Now To Book Your Seat




Join the Ethical Persuaders

Event Manager

I recently had the pleasure of working with Thomas. He was the keynote speaker at a large scale event that I was producing. I found Thomas to be professional throughout. His knowledge on the topics which he was speaking about was vast and his passion for the subject matter was infectious. The feedback from the audience was extremely positive and I would certainly recommend Thomas in this capacity.

Andy. V.


I was lucky to attend Attention-London conference by emarketer to meet one of the best featured speakers Dr Thomas Trautmann.
Through his awesome presentation, and his charismatic presence on stage, Thomas perfectly connected with the audience, captured their attention and convinced them to apply this scientifically proven approach in sales and marketing.

Carole. H.


I strongly advise you to use Thomas' coaching to help you grow your business! His explanations are clear, precise and often made tangible through examples helping us to better understand towards which strategy we should go. His knowledge of NeuroMarketing - the Science of Persuasion - is also very helpful when looking to attract more clients and grow your revenue on the Internet. Thomas adapts to your business and your needs, offering you a personalised coaching. I am using his teaching daily and can see the positive results! I strongly advise you to get in touch with him!

Maéva. M.

This is for You if ...

- You want people to be happy when you help them decide.

- You are always ready to learn and grow.

- You  want to make recurring sales.

- You are tired of exhausting rebate and never-ending negotiations.

- You no more want to fight naysayer and prefer to convert them to yaysayers.

This is NOT for You if ...

- Just want to close and don't care about people.

- You think you know everything and rational is the only way to go.

- You DON'T want to make recurring sales.

- You prefer to lose margin and resources during each closing.

- You enjoy being constantly under the pressure of Naysayers.

It's €900 and TODAY, you book your seat for a simple
One Time Payment of €900.


Order Now To Get Instant Access




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