Decision Making – Happy Brains

Category Archives for "Decision Making"

The Power of Ethical Persuasion : Influencing with Integrity

man holding brown rope

Ethical persuasion plays a pivotal role in decision-making processes, as it ensures that individuals are guided by principles of integrity, transparency, and respect. In this blog post, we will delve into the importance of ethical persuasion and its profound impact on decision-making. We will also explore how brain science can inform and enhance our ability to ethically influence others, ultimately leading to positive outcomes.

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Maximising Your Financial Potential: Harnessing the Power of Both the Primal and Rational Brain

When it comes to making decisions that lead to financial success, it’s important to understand the role of both the primal and rational brains. But before we delve into the strategies, let’s take a moment to define what “more money” means to you personally. Is it about increasing your income, building wealth, or achieving financial freedom? Defining your financial goals will provide clarity and motivation throughout the decision-making process.

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Lessons from History: Two Fundamental Decision Mistakes Driven by the Primal Brain

Human history is filled with examples of decisions that have shaped the course of societies and civilisations. However, not all decisions have been driven by rational thinking and logical analysis. In this blog article, we will explore two historical instances where fundamental decision mistakes were made due to the dominance of the primal brain over the rational brain. By understanding these mistakes, we can learn valuable lessons about the importance of critical thinking and the […]

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The Primal Brain vs. the Neocortex: A Comparative Analysis

Understanding the distinct characteristics and functions of the primal brain and the neocortex is crucial for comprehending human behaviour and decision-making processes. In this blog post, we will compare these two vital components of the brain, exploring their pros and cons and shedding light on their respective roles in shaping our thoughts, emotions, and actions.

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