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We come up lots of reasons to work with jerks.
We take an investment from a jerk investor instead of a kind one.
We accept a job from a bully instead of someone who will nurture and challenge us with worthwhile work.
And we take on a customer who denigrates our team and our work instead of embracing the good ones…
The most common reason is that they pay us more. A better valuation, a better hourly rate.
That’s not a good enough reason. We pay for it many more times than we get paid for it.






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