Do you look like Authority?

One of the six rules of influence you can and should use in Ethical Persuasion is called “Authority” by R. Cialdini. Authority is very often confused with aggressiveness, lack of confidence, pushing people against their will etc… Nowadays there is this big trend saying that a manager isn’t a leader. In both cases authority is used but in a very different way. If one agrees that being a leader is way better than acting like […]
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