What factors affect decision making and how does this differ at conscious and unconscious levels?

0 What factors affect decision making and how does this differ at conscious and unconscious levels?

If you keep trying to convince the rational part of the brain (the neo-cortex) to decide you will negatively impact the decision-making process, because you won’t be using the correct stimuli. For example, when the primal brain decides, it requires a tangible proof of what you can do to lower the pain of that decision (cost, loss of time, impact on career …) and guess what? If you stick to being rational the decision maker […]

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0 Does a consumer have a ‘set’ of behaviours that she will use continually?

The most important trend you need to know is that the brain, of every person – whatever their culture, education, religion, skin colour etc…. is, makes its decisions in a very specific way. It has been proven, without any reasonable doubt, that we are not making rational decisions, but primal decisions. The decision process isn’t a top-down process (a rational decision is reached and then followed by action), but it’s a bottom-up process (the decision […]

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0 Does a consumer have a ‘set’ of behaviours that she will use continually?

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0 What is marketing?

[ad_1] If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out of a speeding ticket, you’re marketing. Marketing goes way beyond advertising, email pitches or the way you do pricing. In fact, most of […]

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0 How do you apply the aspects of Persuasion in your daily practice to be successful?

Start by attending a workshop (face to face or online, you can get in touch with me to determine which best fits your constraints and needs). Then use the Persuasion Strategies and Techniques to start listening to people. Now, here is the twist compared to the traditional “listen and don’t talk about yourself” lesson many of you have heard: don’t just listen but dive into their subconscious! People (yes you!) love to talk about themselves, […]

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All Posts by HB-admin

0 What factors affect decision making and how does this differ at conscious and unconscious levels?

0 Does a consumer have a ‘set’ of behaviours that she will use continually?

0 Does a consumer have a ‘set’ of behaviours that she will use continually?

0 What is marketing?

0 How do you apply the aspects of Persuasion in your daily practice to be successful?