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How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares insights and eye-opening stats about their dominance and motivation — and what happens when a society prizes shareholder value over everything else. Can we as humans stay […]

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How Ads (and People) Persuade You

How Ads (and People) Persuade You If you can recognize when you’re being persuaded, it’s a lot easier to make sure your opinions are actually your own. You can also help other people make the right decisions. In fact you should always drive the decisions you want from them, while they make the decisions they need. This is called Ethical Persuasion. You can learn all you need to know in the book : “The Ethical […]

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