How do I make Persuasion practical, for a sales person to act upon?

You need to provide that sales person with the right tools.

  • –  The clients’ subconscious frustrations
  • –  Your unique position
  • –  The proofs of gain
  • –  The media, pitch, presentations, props etc. targeting the decision maker in the brain
  • –  And last but not least have that person trained! Because moving from the empirical, rational way to the efficient Persuasion Strategies and Techniques way requires training, practice and effort.