Neuromarketing and Its Advantage in the Experience Economy
What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Let’s begin with the experience economy. Consumers require more than a great product. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product. The more unique and individualized the customer’s experience, the greater the value. Over 86% of consumers say […]
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