What is marketing?

If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out of a speeding ticket, […]

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What stimuli trigger the decision process?

Here are some of the most important stimuli that you have to trigger to start the decision process: –  Self-centred –  Tangible –  Visual –  Emotions The bad news 15 years ago was that all your rational stuff is not going to help the decision maker.The good news is that the decision maker in the […]

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What is the decision process in the brain?

We, super evolved humans and dominant species on this planet, have been thinking for ages that, thanks to our huge Neocortex, we are the most rational beings when it comes to decision making. This is why all of your Marketing, Sales and persuasion pitches and even your private life persuasion attempts are based on the […]

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