How can I convince people which consider themselves as rational and ‘excel-driven” that they should rely on their ‘gut feeling’ when taking a complex decision?
Ask them what the last car is they bought, or the last dress, suit, pair of shoes they purchased. Do they drive a Tata (cheapest car in the world, has 4 wheels, 4 seats, and engine and body: super rational to drive that)? There is a huge chance not. Do they wear the cheapest shirt? […]Continue reading/Lire la suite