How could I get access to the deeper motives (not the ones they tell you) of a B2B decision maker in order to develop an appropriate messaging for convincing communication tools?

Welcome to my world! What they tell you is just something rational at the conscious level (their Desires, Needs, Wants). If you really want to learn what their FRUSTRATION is you will have to use neuro-scientific modalities, because the true motive is hidden in their subconscious mind, and they can’t tell what it is. In […]

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